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Explore the fascinating realm of global consumer choice with our course, 'The Role of Corporate Image and Brand Personality.'
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Description
Delve into empirical insights that unravel the intricate dynamics between corporate image, brand personality, and the choices made by consumers on a global scale. Gain valuable knowledge and strategic insights to enhance your understanding of how these key factors influence consumer behavior, ultimately empowering you to make informed decisions in the ever-evolving landscape of global business.
Course content
- The Role of Corporate Image and Brand Personality in Global Consumer Choice – An Empirical Exploration Unlimited
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OpenCoursa
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