Why does the way a page looks influence how we interpret the information it contains? This free course, Word and image, will examine how typography and images can be combined to improve literary creativity and allow a document to communicate more readily with the reader.

Course learning outcomes

After studying this course, you should be able to:

• Understand how visual and verbal modes of communication combine in printed texts to produce meaning(s)
• Evaluate how ideas from semiotics, Formalism and postmodern literary criticism may be used in the analysis and interpretation of multimodal texts
• Understand the significance of shared cultural knowledge and the way multimodal texts are interpreted and valued by readers and society.